You received an erroneous post: here’s the correction

You recently received an email that included a short, abortive first try on writing a post about Jeremy Rifkin’s The Third Industrial Revolution. I screwed up. You’ll find the real post by clicking here.

Please accept my apologies.

If you’re a fundraiser, or know someone who is, I’ve got good news for you

A completely revised Third Edition of my best-selling book on fundraising, How to Write Successful Fundraising Letters, will be available soon. By special arrangement with the publisher, Wiley, I’ve received an exclusive 30%-off pre-publication discount.

Click here to order your copy now. Wiley will ship it to you on or about June 17, the day the book becomes available online and in bookstores.

Here’s how to get that 30% off: First, click here. After you enter your shipping information and create a password, you come to a screen that says “Promotion Code” at the top. You enter the code WARW3 in the box on the right-hand side of that page and hit Apply to take 30% off the total.

In all immodesty, every fundraiser who deals with individual donors needs a copy of this essential book.

How to Write Successful Fundraising Letters is in use as a textbook in college and graduate courses in fundraising and is used as a training tool in many nonprofit organizations and fundraising agencies. There are dog-eared copies on fundraisers’ shelves throughout the nonprofit sector—but they’re all out of date now. This Third Edition is completed revised and updated to equip you with the tools you need to flourish today in the 21^st-century fundraising environment. I’ve even given the book a new title—How to Write Successful Fundraising Appeals—to reflect the new integrated fundraising reality.

This amazing offer is good only until the book reaches bookstores on June 17. Why do I call it amazing? Because Amazon.com has discounted the book only 11%—just one-third as much.

Click here to order your copy now and get ready for the new key to fundraising success: integrated fundraising.

Thanks for listening.

Cheers,

Mal

P.S. If the links above don’t work for you, please copy the following address into your browser: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118543661.html

Heads up: My new book will be in stores Sept. 9

My co-author, Paul Polak, and I are now putting the final touches on the manuscript, and it’s got months of design and production ahead. But the new book will be published this year by Berrett-Koehler, the San Francisco firm that brought out an earlier book of mine, Values-Driven Business: How to Change the World, Make Money, and Have Fun (co-authored with Ben Cohen of Ben & Jerry’s fame). The official publication date for the new book is Sept. 9.

Its title is The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers.

It’s premature to tell you much about the book, but I thought you might like to know a little about my co-author, Dr. Paul Polak.

Paul Polak is widely regarded as the father of market-centered approaches to development. He started harnessing the energy of the marketplace 30 years ago when IDE, the organization he founded, sold one-and-a-half million treadle pumps to small farmers in Bangladesh, increasing their net income by more than $150 million a year. Over the past 30 years, he has had long conversations with more than 3,000 small farmers who live on less than $1 a day and walked with them through their fields. IDE has now enabled 20 million of the world’s poorest people to move out of poverty by selling them radically affordable irrigation tools made available through thousands of small village manufacturers, dealers, and well drillers, and opening smallholder access to markets where they could sell their crops at a profit.

Paul’s earlier book, Out of Poverty: What Works When Traditional Approaches Fail, has been widely used as a basic text on practical solutions to rural poverty. He is the founder and CEO of Windhorse International and co-founder and board chairman of Spring Health India, for-profit companies with the mission of bringing safe drinking water to 100 million poor rural customers in the world. Paul is the prime mover for creating and implementing the four social impact multinationals in this book, each designed to transform the lives of 100 million $2/day customers and generate annual sales of $10 billion.

Prior to founding Windhorse, in 2008 Paul established D-Rev, a nonprofit that seeks “to create a design revolution by enlisting the best designers in the world to develop products and ideas that will benefit the 90 percent of the people on earth who are poor, in order to help them earn their way out of poverty. Paul’s vision inspired Smithsonian’s Cooper Hewitt travelling exhibit, “Design for the Other 90 percent.” He was named by The Atlantic as one of the world’s 27 “Brave Thinkers” along with Steve Jobs and Barack Obama. He has also received the Ernst and Young Entrepreneur of the Year award and the Scientific American “Top 50” award for agricultural policy.

Paul graduated from medical school in 1958, worked for 23 years as a psychiatrist, creating innovative models of community treatment, and at various points in his career also worked as a farmer and a hands-on investor in oil and gas, real estate, and equipment leasing. He and his wife Agnes have been happily married for 53 years, and have three grown daughters. At the age of 79, he still puts in an 80-hour work week and loves what he does.

Why would Mal Warwick introduce William F. Buckley Jr’s son?

If that question strikes you as droll, you might find it entertaining to attend a reading by Christopher Buckley, who is indeed the son of you-know-who, next Wednesday in Berkeley. If you’re anywhere near Berkeley, that is.

Buckley, author of Thank You for Smoking, will be reading from his latest satirical novel, They Eat Puppies, Don’t They? (It’s about the U.S. and China – get it?) There will be Q&A to follow, which I’ll moderate. I’d love to see you there!

I recently reviewed They Eat Puppies here.

The event will take place at 7:30 pm next Wednesday, June 13, at the Hillside Club, 2286 Cedar Street in Berkeley.

For more information: Berkeley Arts & Letters

For tickets: click here, or call 800-838-3006

Help stop Big Media from censoring the Internet!

The video http://vimeo.com/31100268 explains exactly why every American should be screaming bloody murder about the proposed SOPA and PIPA legislation the big media companies are trying to rush through a Congress dominated by people who don’t have a clue about the Internet. Don’t make the mistake of thinking that this is Hollywood talking: it’s the huge robber-baron media moguls, including Rupert Murdoch, Sumner Redstone, and the like as well as Disney and the other big studios.

Go HERE — http://wordpress.org/extend/themes/ — to lodge your protest.

Name those spies! (A pop quiz)

I’m currently reading Top Secret America by Dana Priest and William M. Arkin, an outstanding new book about the U.S. intelligence establishment. For your continuing edification, I have prepared a very brief (two-question) survey about this important topic. To take the quiz, please click on the link below, or copy and paste the URL into your browser:

https://www.surveymonkey.com/s/malwarwick

I’ll report the results in a future post.