If you’re a fundraiser, or know someone who is, I’ve got good news for you

A completely revised Third Edition of my best-selling book on fundraising, How to Write Successful Fundraising Letters, will be available soon. By special arrangement with the publisher, Wiley, I’ve received an exclusive 30%-off pre-publication discount.

Click here to order your copy now. Wiley will ship it to you on or about June 17, the day the book becomes available online and in bookstores.

Here’s how to get that 30% off: First, click here. After you enter your shipping information and create a password, you come to a screen that says “Promotion Code” at the top. You enter the code WARW3 in the box on the right-hand side of that page and hit Apply to take 30% off the total.

In all immodesty, every fundraiser who deals with individual donors needs a copy of this essential book.

How to Write Successful Fundraising Letters is in use as a textbook in college and graduate courses in fundraising and is used as a training tool in many nonprofit organizations and fundraising agencies. There are dog-eared copies on fundraisers’ shelves throughout the nonprofit sector—but they’re all out of date now. This Third Edition is completed revised and updated to equip you with the tools you need to flourish today in the 21^st-century fundraising environment. I’ve even given the book a new title—How to Write Successful Fundraising Appeals—to reflect the new integrated fundraising reality.

This amazing offer is good only until the book reaches bookstores on June 17. Why do I call it amazing? Because Amazon.com has discounted the book only 11%—just one-third as much.

Click here to order your copy now and get ready for the new key to fundraising success: integrated fundraising.

Thanks for listening.

Cheers,

Mal

P.S. If the links above don’t work for you, please copy the following address into your browser: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118543661.html

The Ask, by Sam Lipsyte

@@@ (3 out of 5)

Meet Milo Burke, as inept, unstable, and self-doubting as any anti-hero who’s ever walked the earth. A failed painter whose sophomoric delusions of grandeur have long since drowned in waves of self-pity, Milo is employed as a fundraiser at what he insists on calling Mediocre University in New York City. His job is to snag egotistical, self-interested rich prospects and sweet-talk them out of large sums of money to fund arts projects of highly dubious value. Milo is totally inadequate to meet this challenge, as he is at everything else in his life, and in the space of one short novel he is fired twice.

Milo’s life off-campus is at least equally tragicomic: his 71-year-old mother has come out as a lesbian and appears to be sharing a tent in the living room of the family home with a loopy partner; his unresponsive wife is sleeping with a gay co-worker at her marketing job; their 3-year-old son is more attached to his mother’s lover than to his father; and for reasons never explained other than to hint that it possesses vast symbolic value, Milo is obsessed with a Spanish dueling knife his philandering, drug-addicted father gave him shortly before his death.

If this isn’t a set-up for black comedy of the classic variety, what is? In fact, Lipsyte’s rich, often elliptical style brings laugh-out-loud humor to the story from time to time. Other readers have found the book hilarious from cover to cover, but I didn’t. Who knows? Maybe Milo’s inner dialogue hits a little close to home.

Although The Ask is ostensibly the story of a fundraiser — a university development officer — it is by no means an instruction manual for those who labor to raise money for worthy institutions. I’d picked up the book because I have spent three decades as a fundraiser. After all, there aren’t that many novels written about us and our work. But The Ask doesn’t come close to doing that. Milo and his colleagues break just about every rule in the fundraiser’s book. And maybe, after all, that’s why I found much of the novel unfunny.

Like Milo Burke, Sam Lipsyte was born in New Jersey and lives now in New York City. The Ask is his third novel.

ISBN-10: 0374298912

ISBN-13: 978-0374298913

ASIN: B003A7I23C