Tag Archives: How to Write Successful Fundraising Appeals

If you’re a fundraiser, or know someone who is, I’ve got good news for you

A completely revised Third Edition of my best-selling book on fundraising, How to Write Successful Fundraising Letters, will be available soon. By special arrangement with the publisher, Wiley, I’ve received an exclusive 30%-off pre-publication discount.

Click here to order your copy now. Wiley will ship it to you on or about June 17, the day the book becomes available online and in bookstores.

Here’s how to get that 30% off: First, click here. After you enter your shipping information and create a password, you come to a screen that says “Promotion Code” at the top. You enter the code WARW3 in the box on the right-hand side of that page and hit Apply to take 30% off the total.

In all immodesty, every fundraiser who deals with individual donors needs a copy of this essential book.

How to Write Successful Fundraising Letters is in use as a textbook in college and graduate courses in fundraising and is used as a training tool in many nonprofit organizations and fundraising agencies. There are dog-eared copies on fundraisers’ shelves throughout the nonprofit sector—but they’re all out of date now. This Third Edition is completed revised and updated to equip you with the tools you need to flourish today in the 21st-century fundraising environment. I’ve even given the book a new title—How to Write Successful Fundraising Appeals—to reflect the new integrated fundraising reality.

This amazing offer is good only until the book reaches bookstores on June 17. Why do I call it amazing? Because Amazon.com has discounted the book only 11%—just one-third as much.

Click here to order your copy now and get ready for the new key to fundraising success: integrated fundraising.

Thanks for listening.

Cheers,

Mal

P.S. If the links above don’t work for you, please copy the following address into your browser: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118543661.html

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