Tag Archives: nonprofits

If you’re a fundraiser, or know someone who is, I’ve got good news for you

A completely revised Third Edition of my best-selling book on fundraising, How to Write Successful Fundraising Letters, will be available soon. By special arrangement with the publisher, Wiley, I’ve received an exclusive 30%-off pre-publication discount.

Click here to order your copy now. Wiley will ship it to you on or about June 17, the day the book becomes available online and in bookstores.

Here’s how to get that 30% off: First, click here. After you enter your shipping information and create a password, you come to a screen that says “Promotion Code” at the top. You enter the code WARW3 in the box on the right-hand side of that page and hit Apply to take 30% off the total.

In all immodesty, every fundraiser who deals with individual donors needs a copy of this essential book.

How to Write Successful Fundraising Letters is in use as a textbook in college and graduate courses in fundraising and is used as a training tool in many nonprofit organizations and fundraising agencies. There are dog-eared copies on fundraisers’ shelves throughout the nonprofit sector—but they’re all out of date now. This Third Edition is completed revised and updated to equip you with the tools you need to flourish today in the 21st-century fundraising environment. I’ve even given the book a new title—How to Write Successful Fundraising Appeals—to reflect the new integrated fundraising reality.

This amazing offer is good only until the book reaches bookstores on June 17. Why do I call it amazing? Because Amazon.com has discounted the book only 11%—just one-third as much.

Click here to order your copy now and get ready for the new key to fundraising success: integrated fundraising.

Thanks for listening.



P.S. If the links above don’t work for you, please copy the following address into your browser: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118543661.html

Leave a comment

Filed under Uncategorized

Small Change, by Michael Edwards


@@@@@ (5 out of 5)

Small Change should be required reading for every foundation board member and program officer, every major donor — in fact, philanthropists of any description. In this tiny volume, Michael Edwards lays bare the fatal flaws in the philanthropic world in America today and offers a prescription for healing the field that could play a major role in putting our country back on track to leading with its values.

Oddly enough, Edwards did not set out to write a critique of American philanthropy. The book is subtitled Why Business Won’t Save the World, and the author’s stated objective was to debate the dubious claims of the “philanthrocapitalism” espoused by The Economist’s Michael Bishop and others, the “creative capitalism” offered by Bill Gates, the “fortune at the bottom of the pyramid” of C. K. Prahalad, “corporate social responsibility” of the window-dressing variety, and “social enterprise” in virtually all its guises. His goal, in short, was to reject the role of business, business thinking, and the market as solutions for the ills of the nonprofit sector.

Michael Edwards is brilliant, articulate, and extremely knowledgeable about philanthropy, civil society, and social change, all of which are major themes in this book. For nearly ten years, he directed the Ford Foundation’s Governance and Civil Society Program, and he has spent a total of three decades in the nonprofit sector. On matters involving business he is less sure-footed. In the course of writing this book, he conducted extensive research on the role of business and business thinking in the not-for-profit world. That research shows clearly in Edwards’ eloquent critique of philanthropy that either comes directly from corporate sources or is guided by the metrics-driven methodologies of the business world. He is on shakier ground when writing about social enterprise, which he appears to believe is dominated by profit-seeking companies.

“Social enterprise” is, of course, a fuzzy term, and ultimately its definition lies in the eyes of the beholder. However, there’s no disputing the fact that a huge proportion of social change efforts undertaken under that umbrella are, in fact, nonprofits — many of them engaged in the sort of bottoms-up, grassroots organizing efforts that win Edwards’ praise. Thinking otherwise, he dismisses the world-changing work of Ashoka’s more than 2,000 social entrepreneurs in over 60 countries around the world. Unlike the true “philanthrocapitalists” who are imposing top-down approaches and burdensome measurement and reporting requirements on so many of the nonprofits they support, Ashoka Fellows are achieving impact not just in the communities where they work but on a nationwide scale, through the many policy changes that have resulted from their efforts.

Edwards believes the authentic role of philanthropy is to foster transformative social change — change that addresses society’s injustices and inequities in fundamental ways. (I agree!) “No lasting change has been successful,” he writes, “without large numbers of people acting consciously and collectively around human values of solidarity and social justice, not market values. Markets are a great way to do some things, but not to fashion communities of caring and compassion.”

Unfortunately, as Edwards seems to recognize, it’s not just the new breed of philanthrocapitalists who are getting in the way of social change. Traditional philanthropists play an even larger role in directing resources not to genuine social change efforts undertaken  by what Edwards calls “civil society” but to “safe” charities, often ones that cater to their own personal interests and tastes. (Think already-well-endowed universities, art museums, ballet companies, symphony orchestras, “nonprofit” hospitals — admirable institutions one and all but in no way related to changing the balance between haves and have-nots in American society.) He believes, as I do, that the proper role of philanthropy is to combat “the realities of injustice, such as racism, sexism, homophobia, and the abuse of human rights — terms that rarely appear in the strategic plans of any of the new foundations.” But putting those buzzwords in strategic plans is far from enough. As Edwards himself points out, just 11 percent of philanthropic resources in the U.S. is channeled to “social justice grant making.” And I’ll wager that only a tiny fraction of that 11 percent is devoted to community organizing and grassroots advocacy as opposed to plugging holes in the human-service safety net.

So, you can see why most of the people who should read this book undoubtedly won’t. Read it yourself, though, if you want to gain a truly insightful perspective on the world of philanthropy today.

ISBN-10: 1605093777

ISBN-13: 978-1605093772


Filed under Business, Nonfiction