Good news for book publishers—and readers of books!

By Tom Hallock

My friend Johanna Vondeling, editor of many of my books over the years, recently posted this article on Facebook. I thought it worthy of wider attention here. The author, Tom Hallock, is Associate Publisher at Beacon Press and a friend of Berrett-Koehler Publishers, where Johanna is Vice President. She reports that Hallock recently read Steve Piersanti’s “10 Awful Truths About Book Publishing” (posted here). He thinks Steve makes good points AND he wanted to point out some good news for publishers amidst all the recent change in the industry. “His ideas are spot-on and inspiring,” Johanna wrote. 

1. Publishing is generally maintaining revenue during its digital transition, something most other industries have been unable to do.

2. There is a new efficiency in the industry causing returns to be dramatically reduced. Digital content, short run and print-on-demand manufacturing, the rise of direct and online sales and an improved supply chain have all reduced the impact of an industry practice that has been a drain on profit. This reduction of waste has also lowered our environmental impact.

3. Our content can be monetized in more ways than ever: eBooks, other digital content, digital download audio, etc.

4. Media continues to be most responsive to big new ideas that are first introduced in book format.

5. The need for investment in physical inventory has also been reduced by all the factors mentioned in #2 above and because we are less reliant on physical display in bookstores.

6. Publishers do not require the physical display of books in order for readers to find them. The 24/7 availability of all books everywhere through our own web sites and those of online booksellers means that readers have instant access to our titles when events, or media attention, or broader shifts in the culture create interest in them.

7. The international market has opened up and is providing access to readers throughout the world whether or not they have access to a physical bookstore that carries English language books. Readers discover books through multiple sources, most of which don’t recognize borders.

8. There is almost a daily growth in tools to build community and reach readers. In particular our ability to aid readers in discovery through BISACs (a Book Industry Study Group subject heading classification), metadata, keywords—as well as social media—has to some extent freed us from the activities of intermediaries and empowered us to grow our businesses.

Before Silicon Valley, Bell Labs was America’s hub of innovation

A review of The Idea Factory: Bell Labs and the Great Age of American Innovation, by Jon Gertner

@@@@ (4 out of 5)

Ask yourself why the United States of America has remained the dominant economic and military power on the planet for nearly a century now. Is it the superior universal public education system we used to brag about? Is it the wealth of our natural resources: millions of acres of rich, arable land and bountiful mineral and petroleum wealth? Is it the peculiar American ability to build and manage efficient large enterprises? Is it the size and the demographic richness of our population, constantly renewed by the influx of resourceful people from other lands and cultures?

Jingoistic rhetoric aside, it’s most likely that your list of reasons — even, possibly, your only reason — is “American know-how,” the homegrown phrase that points to what seems an unusual national talent for creative thinking and innovation. In fact, it’s difficult to overlook the disproportionate presence of the United States on the lists of Nobel Prizewinners, industrial patents, and other markers of forward thinking in science and engineering throughout much of the 20th Century.

In The Idea Factory, Jon Gertner examines one period and one place where the evidence of American know-how was most pronounced: the time from the end of World War II to the late 1970s in Murray Hill, New Jersey, where AT&T’s Bell Laboratories was headquartered. There, an extraordinary assemblage of brilliant scientists and engineers, guided by a succession of equally brilliant managers, invented or developed into practical form the fundamental advances in science and technology that have shaped the world we live in today: the transistor, the laser, quality assurance methods, communications satellites, mobile telephony, digital photography, fiber-optic communications, and a number of much less well-known but equally important technological advances as well as a long list of innovations in weaponry and spy technology that many of us would prefer not to know about. (In fact, the relationship of Bell Labs to the Pentagon, especially its National Security Agency, remained close throughout the period studied in this book.)

It’s difficult to exaggerate the impact of the work at Murray Hill and its outlying sites following World War II. The transistor — the brainchild of three Bell scientists, John Bardeen, Walter Brattain, and William Shockley — is frequently cited as the single most important invention of the century. Certainly, the transistor lies at the heart of all things digital today. Even more fundamental to the world we inhabit is the information theory of Claude Shannon, who explained how computers might communicate with one another long before anything resembling today’s computers existed.

As Gertner explains in great detail, most of Bell Labs’ work was carried out in service of the growing AT&T telephone network. (If you’re young enough to confuse that AT&T with today’s business of the same name, be advised that AT&T was America’s government-regulated telephone monopoly from the 1920s through the 1970s.) Those familiar with the network called it the biggest and most complex machine in the world. “The system’s problems and needs were so vast that it was hard to know where to begin explaining them,” Gertner writes. “The system required that teams of chemists spend their entire lives trying to invent new, cheaper sheathing so that phone cables would not be permeated by rain and ice; the system required that other teams of chemists spend their lives working to improve the insulation that lay between the sheathing and the phone wires themselves. Engineers schooled in electronics, meanwhile, studied echoes, delays, distortion, feedback, and a host of other problems in the hope of inventing strategies, or new circuits, to somehow circumvent them.”

Gertner makes absolutely clear, however, that “this book does not focus on those tens of thousands of Bell Laboratories workers. Instead, it looks primarily at the lives of a select and representative few,” chiefly scientist-managers Mervin Kelly, Jim Fisk, and William Baker and scientists John Pierce and William Shockley. Every one of these individuals was exceptional, and Gertner does an excellent job giving us glimpses of their eccentricities and missteps as well as their extraordinary lives and character and their accomplishments.

I can fault this exhaustive study in only one way: it’s exhausting, expecially in its concluding chapters, where Gertner spends far too many pages dwelling on the eulogies offered up by the managers who ran Bell Labs when it was alive and well, before the break-up of the old AT&T that was consummated in 1983.

The power of unreasonable people, and how they’re changing the world

A review of The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, by John Elkington and Pamela Hartigan

@@@@@ (5 out of 5)

For more than a decade I’ve been deeply immersed in the world of social entrepreneurship. Yet somehow I neglected to read this important book when it was first published four years ago. (I acquired a copy, stuck it on a shelf, and promptly forgot all about it.) To my mind, The Power of Unreasonable People ranks with David Bornstein’s seminal work, How to Change the World, as a point of entry into this fascinating, and increasingly important, realm.

The field of social entrepreneurship, still early in its development after Bill Drayton first gave the concept prominence early in the 1980s with the launch of Ashoka, is rife with disagreement. Some observers insist that a social enterprise must be a not-for-profit enterprise. Others assert that only for-profit ventures qualify for the label. Fortunately, Elkington and Hartigan believe that the whole range of organizational forms can be thought of as “social enterprises.” I say fortunately because (a) I agree with them, and (b) to insist otherwise is to miss so much of what is exciting in the field.

The Power of Unreasonable People covers the landscape, describing examples from virtually every area of interest in development, from healthcare to education to poverty eradication. In fact, the book is most rewarding in its presentation of vignettes of individual social enterprises, including interviews with many of their principals. A lot of the examples are familiar to anyone active in the field. Some are not. However, this is no mere collection of case studies. The authors embed each organization within a typology of their devising, allowing the reader to get a sense of how they may be compared with one another. The Power of Unreasonable People concludes with a discussion of the structural changes that are essential if humankind is to prevail in the face of endemic poverty on three continents, ethnic and religious conflicts, and the growing impact of climate change.

John Elkington and Pamela Hartigan are two of the most qualified people in the world to have written this book. Elkington, a force in the area of corporate social responsibility for three decades and a prolific author, co-founded the consultancy SustainAbility in 1987 and originated the term Triple Bottom Line in the 1990s. Hartigan served as founding managing director of the Schwab Foundation for Social Entrepreneurship from 2001 to 2008, partnered with Elkington to establish the consultancy Volans, and now works as Director of the Skoll Centre for Social Entrepreneurship at Oxford University.